The Baker, Three Customers and A Nice Old Lady
I recently read – like every day for the last 16 months – an article about brands needing to do “more with less”. I think we all understand that not only do brands have to do more with less, so do...
View ArticleAdvertising as a Service Industry Kills Creativity
The service-based economy (one that produces intangibles) is growing at a rate that far outpaces the goods-based one. As you become specialized in something, others are more likely to pay you for...
View ArticleAre You Asking The Right Questions?
What, When, Why and How These are some of the most powerful questions when exploring Brand Partner challenges. These questions lead you down the path to unlimited creativity, true integration and...
View ArticleGreat Ideas Come From a Great Attitude
Three phrases your team hates It’s too hard We can’t Not possible Three phrases your team loves Let’s do this better We can I’ll figure it out How to go from hate phrases to GREAT phases: Change your...
View ArticleWhat’s the Key to Communication Planning?
Answer: The key to communication planning is sharing. I know, it sounds so simple. Pre-school simple. However, when the entities involved are client and agency, it becomes a little more complicated....
View ArticleDeveloper Roundup – Tools I’m Lovin’
It’s been over a year since the last time I shared my favorite design and development resources. With so many awesome new tools out there, I think it’s time for an encore. These are some of the design...
View ArticleHow To Use QR Codes In Your Advertising (Hint: Don’t)
QR codes were originally developed by car part manufacturers as a tool for tracking inventory. So, how, 20 years later, have we gotten to the point where your clients’ marketing teams want them on...
View ArticleResponsive Web Design: No Magic Bullet
Back in December, our own Jake Craigmile wrote a post about responsive web design and some of the details and pitfalls along the responsive path from a developer’s perspective. As more and more RFPs...
View ArticleLeadership Tips from LEAD San Diego’s EMBARK Program
“Leadership happens one conversation at a time. You are responsible for the quality of that conversation.” – AmyK Hutchens I recently had the pleasure of attending five full days of leadership...
View ArticleFee, fie, foe, fum…
I want to explore the realm of fairytales again and see if any of their sub-contexts ring true in the world of advertising. Let me ask you, what fairytale does this make you think of? Fee, fie, foe,...
View ArticleWhat Should I Post on Social Media?
Brands that jump on the social media bandwagon do so because they’re genuinely interested in engaging with their audience online. So why do most companies fall short in building a community that drives...
View ArticleThe Out-of-Home Wrap
Like rap music, the out-of-home wrap got its start in the 80’s and is now mainstream. One of the original forms of advertising, out-of-home has seen a resurgence in popularity in recent years. Wrap...
View ArticleQ&A with Me, Myself & I(.d.e.a.)
Year in Review with Ryan Berman – interviewed by Ryan Berman So here we are. 15 months into a new company. Are we where I thought we’d be? What do those next 15 months look like? What were our...
View ArticleHow An Advertising Campaign Comes Together In Gifs
Often times when I am talking with people that don’t work on advertising campaigns, they ask straight away, “I’ve always wondered, how does an advertising campaign come together?” Well, turns out that...
View ArticleIs Pandora Digital or Radio?
Which bucket, digital or radio? Media planners have had a hard time determining which group should be analyzing Pandora. Just in case you have been living under a rock (without Internet connection) for...
View ArticleHow to Get a Job Writing TV Commercials
[Author's note: This post applies to any type of scripted commercial video, not just TV spots.] If you’ve ever watched a commercial and thought, “I could write one of those” you’re probably correct....
View ArticleThree Ways to Make Conference Panels Better
How many panels have you attended over the past few years of conference attendance? A bunch, right? And how many were any good? In my experience, panels tend to drift and don’t provide a whole of meat...
View ArticleHow To Name A Product Or Brand
One of the best parts of starting a business or inventing a product is deciding what you’re going to call it. Just like the pending arrival of a wee babe, or the adoption of a too-cute-for-words puppy,...
View ArticleHow Brands Are Using Game Mechanics to Drive Customer Loyalty
A criterion for successful businesses is getting and keeping the attention of customers and employees. Unfortunately, in a world of extreme multi-taskers and shrinking attention spans, capturing...
View ArticleMagazines Circulation Down But Not Out
Print has been labeled a dying medium. Newspapers seem to be closing down daily and look what happened to my Dad’s favorite magazine—after 79 years, Newsweek is no longer even in print. Taking a closer...
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